10 Social Media Masters You Should Follow to Level Up Your Marketing Game
Social media is a beast, constantly evolving and demanding fresh, engaging content. Keeping up with the latest trends and strategies can feel like running a marathon on a treadmill. But fear not, fellow marketers! There's a wealth of knowledge and inspiration just a click away, thanks to some amazing brands absolutely crushing it on social.
Here are 10 companies to follow who will turn your scroll game into a strategic sprint:
1. Nike (@nike): Not just for sneakerheads, Nike's social game is all about empowering stories and community. They champion everyday athletes, celebrate diversity, and master the art of visual storytelling.
Social media: Instagram, Twitter, Facebook
Website: https://www.nike.com/
2. Slack (@slackhq): The communication kings show how humor and authenticity can build a loyal following. They use memes, gifs, and relatable content to humanize their brand and connect with their audience on a personal level.
Social media: Twitter, Instagram, YouTube
Website: https://slack.com/
3. Spotify (@spotify): They tap into the power of music to create engaging experiences. From personalized playlists to interactive quizzes, Spotify uses social media to build a genuine connection with music lovers.
Social media: Twitter, Instagram, Facebook
Website: https://open.spotify.com/
4. LEGO (@lego): Who knew tiny bricks could pack such a social media punch? LEGO's playful content features user-generated creations, behind-the-scenes glimpses, and clever storytelling that appeals to all ages.
Social media: Instagram, Twitter, Facebook
Website: https://www.lego.com/
5. Netflix (@netflix): The streaming giant masters the art of creating hype and anticipation. They tease upcoming releases, share hilarious memes, and even engage in playful banter with their audience.
Social media: Twitter, Instagram, Facebook
Website: https://www.netflix.com/
6. Ben & Jerry's (@benandjerrys): Social activism meets ice cream with Ben & Jerry's. They use their platform to champion social causes, advocate for positive change, and all while making you crave a pint of Cherry Garcia.
Social media: Twitter, Instagram, Facebook
Website: https://www.benjerry.com/
7. Glossier (@glossier): This beauty brand's social media is all about celebrating individuality and empowering their community. They feature user-generated makeup looks, share helpful tips, and foster a sense of belonging among their followers.
Social media: Instagram, Twitter, YouTube
Website: https://www.glossier.com/
8. Airbnb (@airbnb): Not just for finding vacation rentals, Airbnb's social media transports you to amazing destinations and unique experiences. They showcase stunning travel photography, highlight local hosts, and spark wanderlust in your soul.
Social media: Instagram, Twitter, Facebook
Website: https://www.airbnb.com/
9. Dove (@dove): More than just soap, Dove uses social media to promote body positivity and self-acceptance. Their campaigns are inspiring, their content is relatable, and they remind us all that beauty comes in all shapes and sizes.
Social media: Twitter, Instagram, Facebook
Website: https://www.dove.com/us/en/home.html
10. Mailchimp (@mailchimp): The email marketing experts prove that even B2B can be fun on social media. They share helpful tips, humorous content, and behind-the-scenes glimpses that make marketing relatable and engaging.
Social media: Twitter, Instagram, YouTube
Website: https://mailchimp.com/
Remember, social media learning is a continuous journey. So, dive into these accounts, observe their strategies, and adapt them to your own brand voice and audience. Happy scrolling!
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