In the ever-evolving digital landscape, advertising strategies have undergone significant changes, with programmatic advertising emerging as one of the most powerful tools for businesses. To stay ahead of the competition, it’s crucial for corporates to understand and leverage AI-driven programmatic ads. Parikshit Khanna’s AI & Programmatic Ads Workshop in Bengaluru is designed to empower corporate teams with the latest techniques to boost ad performance, reduce costs, and target audiences with precision.
Why Programmatic Ads Are a Game Changer
Programmatic advertising allows brands to automate the ad-buying process, ensuring that businesses reach their target audience at the right time. With AI integration, this process becomes even more efficient by predicting user behavior and optimizing bids in real-time. By adopting programmatic ads, companies can achieve:
Better ROI through precision targeting
Lower customer acquisition costs by automating ad placements
Increased ad relevance, leading to higher engagement rates
Key Takeaways from the Workshop
Introduction to AI in Advertising: Understand how AI can automate and optimize your ad strategies.
Real-time Bidding (RTB): Learn how to bid on ad space in real time, ensuring your ads are shown to the most relevant audience.
Data-Driven Targeting: Use AI to gather and analyze user data for personalized ad campaigns.
Programmatic Ad Platforms: Get familiar with platforms like Google Display Network and Trade Desk for running programmatic campaigns.
Case Studies & Best Practices: Learn from successful programmatic ad campaigns and avoid common pitfalls.
Why Bengaluru?
Bengaluru, known as the Silicon Valley of India, is a hotspot for tech-driven businesses. The city has seen a significant rise in companies investing in digital marketing automation and AI-driven advertising, making it the perfect place to host this workshop.
FAQs
1. What is the duration of the workshop?This is a one-day intensive training session focused on delivering hands-on skills in programmatic advertising and AI integration.
2. Is this workshop suitable for beginners?Yes! We will start with the basics of programmatic ads and gradually move into more advanced AI-driven strategies.
3. What tools will I learn about?You’ll get practical insights into tools like Google Ads, Trade Desk, and programmatic ad-buying platforms.
4. How can this workshop benefit my team?Your team will be able to reduce ad spend while improving ad performance, ultimately driving better ROI for your marketing campaigns.
Contact Us
For more information or to book a spot in the workshop:
Email: pkhanna123@gmail.com
Phone: +91 8076250669, +91 9997213177
Website: www.parikshitkhanna.com/contact
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