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Writer's pictureParikshit Khanna

Digital Marketing Course After 12th in India: A Comprehensive Guide

Updated: Dec 8

Section

Details

Why Choose Digital Marketing After 12th?


Reason

Explanation

High Demand

Companies increasingly focus on digital platforms for marketing and require skilled experts.

Lucrative Salaries

Entry-level salaries are competitive, with immense growth potential.

Diverse Career Options

Roles span across SEO, social media, content creation, PPC, analytics, and more.

Creative and Analytical Skills

Combines creativity with data-driven strategies for impactful campaigns.

Eligibility Criteria


Criteria

Details

Education

Completion of 12th grade from a recognized board.

Age Limit

Typically, no age limit; courses are open to all age groups post-12th.

Skills

Basic computer knowledge and interest in marketing are sufficient to start.

Types of Digital Marketing Courses Available


Type

Description

Certification Courses

Short-term courses (3-6 months) focusing on specific digital marketing skills.

Diploma Courses

Comprehensive programs (6 months-1 year) covering multiple aspects of digital marketing.

Undergraduate Degrees

Specialized BBA or BA programs in digital marketing, typically spanning 3 years.

Popular Topics Covered in Digital Marketing Courses


Module

Details

Search Engine Optimization

Improving website rankings on search engines.

Social Media Marketing

Creating and executing campaigns on platforms like Facebook, Instagram, and LinkedIn.

Content Marketing

Strategies to engage and convert audiences through valuable content.

Pay-Per-Click Advertising

Running ads on Google and social media platforms to generate leads and sales.

Web Analytics

Using tools like Google Analytics to track and optimize campaign performance.

Top Institutions for Digital Marketing in India


Institution

Location

Digital Vidya

Pan-India

NIIT

Multiple Cities

Manipal ProLearn

Online & Offline

UpGrad

Online

IIDE (Indian Institute of Digital Education)

Mumbai

Career Opportunities After Digital Marketing Courses


Role

Job Description

Digital Marketing Executive

Executes online campaigns across platforms.

SEO Specialist

Optimizes websites for better search engine visibility.

Social Media Manager

Manages brand presence and campaigns on social platforms.

PPC Specialist

Designs and manages paid ad campaigns for lead generation.

Content Writer/Marketer

Creates engaging content to attract and retain audiences.

Web Analytics Specialist

Tracks and analyzes campaign performance for strategic decisions.

Advantages of Digital Marketing as a Career


Advantage

Benefit

Global Opportunities

Skills are in demand worldwide, offering international career possibilities.

Work Flexibility

Many roles allow remote work or freelancing options.

Continuous Learning

Rapidly evolving industry ensures ongoing skill development.

Entrepreneurial Potential

Knowledge of digital marketing can help start and grow your own business.

FAQs and Additional Resources


Section

Details

Name

Parikshit Khanna

Specializations

AI Integration, Digital Marketing Strategies, SEO, SMM, PPC, and more.

Experience

8+ years as a corporate trainer, affiliated with IIT Delhi, GL Bajaj, Apeejay, and others.

Workshops Conducted

Digital Transformation for SMEs, AI for Healthcare, AI for Interior Design, etc.

Contact

Phone: +91 8076250669 / +91 9997213177

Email

Website

Social Media

LinkedIn: Parikshit Khanna

Books/Resources

- "The Art of SEO" by Eric Enge, Stephan Spencer, Jessie Stricchiola


- "Digital Marketing for Dummies" by Ryan Deiss & Russ Henneberry


- Parikshit Khanna's upcoming book: "Customer Service and E-commerce: ChatGPT Enhancing Customer Engagement"

Recommended Learning Path

- Enroll in beginner-friendly courses like Digital Training Jet's programs.


- Participate in workshops conducted by Parikshit.


- Follow Parikshit Khanna's blog and LinkedIn for industry trends.

Key Takeaway

Pursuing a digital marketing course after 12th opens doors to an ever-expanding industry.

Conclusion

Embark on a dynamic career in digital marketing after the 12th with structured training, expert mentorship, and the right resources. With guidance from experienced professionals like Parikshit Khanna, you can build a robust foundation and succeed in this exciting field. Start today to unlock limitless opportunities!

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