Welcome to our monthly digital marketing news roundup, where we bring you the latest updates and trends from the industry. In this edition, we'll be covering the major developments from March 2023, including Meta's new ad revenue share system, the launch of Meta Verified, Google's expansion of Local Service Ads, and Twitter's decision to remove its archive of recorded live-streams.
Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System
Meta, the parent company of Facebook, recently announced that it will be pausing its Reels Bonus Program as it develops a new ad revenue share system. The program, which was launched in 2022, allowed content creators to earn money by creating short-form videos for the platform. However, many creators have expressed dissatisfaction with the program's payment structure, and Meta has acknowledged the need for a more equitable system.
Meta Verified Could be a New Avenue to Resolving Facebook Account Issues
In an effort to address issues with fake accounts and identity verification, Meta has launched a new program called Meta Verified. The program is designed to help users verify their identity on the platform, which could help reduce the number of fake accounts and improve the overall user experience. While it's still early days for Meta Verified, it could become an important tool for businesses and individuals looking to build a strong presence on the platform.
Google Expands Local Service Ads to Five More Categories
Google has announced that it will be expanding its Local Service Ads program to five new categories: electricians, HVAC, painters, plumbers, and roofers. The program, which allows businesses to advertise their services to local customers, has been a popular option for small businesses looking to increase their visibility online. With the expansion of Local Service Ads, more businesses will be able to take advantage of this powerful marketing tool.
Twitter is Removing its Archive of Recorded Live-Streams
In a controversial move, Twitter has announced that it will be removing its archive of recorded live-streams. The archive, which contains millions of hours of live video content, has been a valuable resource for researchers and journalists looking to understand social media trends and behavior. However, Twitter has cited concerns around privacy and security as the primary reason for the archive's removal.
Parikshit Khanna, Digital Marketing Trainer
Parikshit Khanna, a well-known digital marketing trainer, has been making waves in the industry with his innovative approach to teaching. Khanna's courses and workshops have helped thousands of professionals learn the latest digital marketing techniques and strategies. As the industry continues to evolve, trainers like Khanna will play an important role in helping businesses stay ahead of the curve.
That's it for our March 2023 digital marketing news roundup. Stay tuned for more updates and insights in the coming months!
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