As an affordable social media marketing agency, I Parikshit Khanna kept on bringing you trending industry updates. This blog on social media marketing trends in 2022 is another excellent example of my thorough research and brainstorming sessions.
It's essential to stay ahead of your opponent by using the recent social media marketing trends and implementing them in the 2022 marketing strategy. It will be a massive loss for your business if you use outdated or ineffective methods to reach your audience.
Here are the four social media trends that you need to be aware of in 2022. Let me share one spoiler with you. It will be the year of short videos.
Trend number 1: Big and Small companies have long used social media platforms like stores starting from 2011 to sell their products. Social media commerce has become a new retail avenue for big or small brands, and this trend will only get stronger. We all know the rise of the Facebook Store and Instagram store, WhatsApp store have already gained popularity. Social media commerce is well on its way to becoming a mainstream retail channel with other mediums like websites and offline stores.
Trend number 2: Live Streaming Will boom next year and dominate the organic search market 202-2021 has been a surprising year like no other before. It has seen a business turn on its head, and entire retailing models have changed to make shopping possible. Many teachers or sole property may have never used their video cameras before participating in Zoom calls like seasoned videographers.
Trend number 3: 1-minute videos and Instagram and stories will dominate the eCommerce market, or I can say Stories Content Will Keep Gaining Popularity. Stories content is available only for a short duration of 24 hours. A side effect is that people's attention spans are short. The way they like to consume 15 seconds of content on youtube and Instagram, TikTok its content is addictive so that people can spend hours scrolling through one Story after another.
Social Media Trend numbered number 4: Complete voice control on social media platforms like Instagram and Facebook. We will do everything with voice search, from starting and listening to dictated messages and replying to comments left on your posts.
Another valuable element of voice search in the future will be its use in advertising. Brands, bloggers, and influencers will be able to create an ad campaign using voice, add a voice recording to support the ad, and even process payment hands-free.
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