What is ORM in 2023
Online reputation management (ORM) in 2023 is managing your online presence by monitoring, influencing, and controlling your online reputation. ORM involves creating and maintaining a positive presence on the internet so that people see you positively. This includes managing your website, social media accounts, review sites, and other areas.
ORM also involves:
Responding to positive and negative feedback.
Resolving customer service issues.
Addressing any online inaccuracies or misinformation.
Orm techniques that will work in 2023
1. Implement proactive reputation management: Proactive reputation management is the best way to protect your online reputation in 2023. This involves regularly monitoring the web for mentions of your brand, responding to customer reviews, and engaging with customers online.
2. Monitor online reviews: Monitoring and responding to customer feedback is essential for online reputation management in 2023. Platforms like Yelp and Google My Business are great places to start.
3. Create content: Creating relevant and engaging content for your target audience is integral to online reputation management. This could include blog posts, videos, and social media posts.
4. Leverage social media: Social media is a great place to engage with customers and build relationships. It is also a great way to spread the word about your brand and its services.
5. Monitor search engine results: Monitoring search engine results can help you track what people say about your brand. This can help you identify potential issues and also allow you to address them.
6. Develop a crisis management plan: Having a crisis management plan in place can help you respond quickly and effectively if you are in a difficult situation. This plan should include steps for handling negative reviews
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